An Inside Look at Ringo Starr's New Video Give More Love

A new video by Sir Ringo Starr for the title track to his Give More Love album was released April 19 by the newly knighted Beatles drummer. The clip, directed by Brent Carpenter, includes fan photos contributed especially for the video that were submitted in a contest sponsored by Ringo. “They (Ringo and the record company) told people to submit stills and video that to them meant 'Give More Love,'" Carpenter told Billboard in a phone interview. “And Ringo did a little announcement about it.” He said Ringo then helped choose the images to be used. “And then I just picked whatever I thought would work and put stuff together.” Additional graphics in the forms of flowery emojis were done by Zafer Mustafa and Carpenter's son, Kurt, contributed a pulsing peace sign also seen in the video.

Bruce Sugar, Ringo's sound engineer on the album, recalled the original recording session for the song. “When we were recording the song, Matt Bissonette came by to play bass and his brother Gregg (the second drummer in the All-Starr Band) was with him. Ringo had just received a gift of a Hang drum and it was laying around in the studio," he tells Billboard. "It's like a steel drum but played with the bare hand. Anyway, Gregg picked it up and before we knew it we were recording the hang drum which you can hear on the intro and the chorus. It's the steel drum sounding instrument. Just goes to show if anyone pops by the studio, they're likely to wind up on the song.”

Carpenter says there was never actually a shoot for the 'Give More Love' video since much of the performance footage came from material already available. “We were looking at what else we could put in there and I said, 'Hey, we've got several (rehearsal) performances from when you put the song in the show this last tour. Why don't we use that?' Carpenter said the black and white effects on the band were his idea.

Ringo and His All Starr Band Tour Dates:

June 2 -- Borgata Casino Event Center, Atlantic City, NJ

June 6 -- L’Olympia, Paris, France

June 8 -- Holland Blues Festival, Grolloo, Netherlands

June 9 -- Flens Arena, Flensberg, Germany

June 10 -- StadPark, Hamburg, Germany

June 13 -- Ice Hall, Helsinki, Finland

June 15 -- Lunden, Horsens, Denmark

June 16 -- Tempodorm, Berlin, Germany

June 17 -- Stadhalle, Zwickau, Germany

June 19 -- Congress Hall, Prague, Czech Republic

June 20 -- Stadhalle, Vienna, Austria

June 23 -- Menorah Arena, Tel Aviv, Israel

June 26 -- St. Jordi Club, Barcelona, Spain

June 28 -- WiZink Center, Madrid, Spain

June 29 -- Coliseum, La Caruna, Spain

July 1 -- Bizkaia Arena BEC, Bilbao, Spain

July 4 -- Rockhal, Esch-sur-Alzette, Luxembourg

July 6 -- Sporting Complex, Monte Carlo, Monaco

July 8 -- Piazza Napoleone, Lucca, Italy

July 9 -- Piazza Degli Scacchi, Marostica, Italy

July 11 -- Autorium Parco Della Musica, Cavea, Rome, Italy

Sept. 1 -- Hard Rock Hotel & Casino, Tulsa, OK

Sept. 2 -- Walmart Arkansas Music Pavilion, Rogers, AR

Sept. 3 -- Starlight Theatre, Kansas City, MO

Sept. 5 -- Iowa State Center, Ames, IA

Sept. 7 -- Fox Theater, St. Louis, MO

Sept. 8 -- TBA, Milwaukee, WI

Sept. 9 -- Morris Performing Arts Center, South Bend, IN

Sept. 11 -- Fraze Pavilion, Kettering, OH

Sept .13 -- Radio City Music Hall, New York, NY

Sept. 14 -- Saratoga Performing Arts Center, Saratoga, NY

Sept. 15 -- The Toyota Oakdale Theater, Wallingford, CT

Sept. 17 -- Wang Theater, Boston, MA

Sept. 19 -- Heinz Hall for the Performing Arts, Pittsburgh, PA

Sept. 21 -- Hard Rock Rocksino, Northfield Park, OH

Sept. 22 -- The Chicago Theatre, Chicago, IL

Sept. 23 -- Ordway Center for the Performing Arts, St Paul, MN

Sept. 25 -- Paramount Theatre, Denver, CO

Sept. 27 -- Humphreys, San Diego, CA

Sept. 28 -- City National Civic, San Jose, CA

Sept. 29 -- Greek Theatre, Los Angeles, CA