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Baby Boomers Still Going Strong

If you're scanning your radio dial, you'll find it very difficult to find any real oldies stations. Sure you'll hear lots of stations that classify themselves as classic rock or classic hits but no oldies. By oldies, I mean the music of the 50s 60s 70s and 80s. Most commercial radio stations play the same 500 songs from the 70s and 80s over and over and call themselves "classic hits." The thought is that advertisers only want to cater to young audiences. This is very frustrating to us boomers who spend lots of money and are still a vital part of the consumer market.

A real oldies station will not only feature huge hits from the late 70s and 80s leaning toward a rock sound. Real oldies stations feature do wop, pop songs spanning multiple genres the entire decade of the 50s 60s 70s and 80s. Our station, Edgewater Gold Radio makes sure that all of these great songs are included in our unique oldies format. Here are some facts regarding baby boomer radio listening.

  • More than 41.2 million Boomers listen to radio each month

  • 98% of Boomers reached monthly by radio

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