People turn to radio during times of emergency such as Hurricane Florence. There will be over a million power outages cutting off communication for millions in the area. During this time, we turn to radio as a source for information.
When Hurricane Sandy hit in 2012, I was living in Edgewater, New Jersey. Edgewater sits directly across from Manhattan on the Hudson River. We experienced hurricane force winds and severe flooding as the Hudson River overflowed it's banks and flooded out town. I sat and watched power transformers explode across the area. We lost power for over a week!
During this very trying time, I relied on our local news station from New York (1010 WINS) for all information related to the recovery after the storm. Radio is a still a very important source during emergency situations such as a hurricane. That is why programmers should have an emergency plan in place in order to communicate valuable information to the public. If you're a music station and feel that you don't have to communicate any information then at least refer listeners to stations that do.