Changing It Up At Night
Some stations use the night to offer different kinds of programming. Since Internet Radio is worldwide, programmers must be careful when choosing different kinds of programs to air during the night time hours.
Edgewater Gold Radio plays oldies. It's main audience is in the United States but gets lots of listeners from all over the world. We play oldies from the 50s through the 80s all the time. Our daytime rotation consists of more uptempo sixties and seventies songs with some 80s and some uptempo 50s. At night our rotation changes a bit. We play more 50s and some are medium and even down tempo songs. We also keep the 60s, 70s and 80s in this rotation. There are more medium tempo songs in our night rotation along with some popular standards.
This slight change shouldn't affect our core audience yet gives me the change to play more of the songs in the library.
If you decide to change the night time rotation a bit, check that your audience is still strong.