The genre doesn't necessary matter. Holiday music throughout the ages lives on every holiday season. Many Radio stations switch to all holiday music very early on these days. Some make the big switch the end of October and play only Christmas music through New Years Day. Many stations start adding Christmas music after Thanksgiving. That generally has been the tradition for many years.
Edgewater Gold Radio started adding holiday music to it's playlist on Thanksgiving Day. Each week I added another song or two per hour. Today, we're playing 4 Christmas songs per hour. I don't think I will add any more. On Christmas Eve, we will switch to all Christmas music through Christmas day. Traditionally I removed all Christmas music on Dec. 26th but may leave two songs per hour in the playlist through New Years this year.
We don't play new artists but do feature all the traditional songs by many great artists and play contemporary Christmas songs through the eighties and even include some country artists like Luke Bryan, Dolly Parton and George Strait.
On Jan 1st we will return to our normal oldies programming.