Running an Internet Radio Station includes promotion. Since internet radio is really not localized, you need to get the word out to many sources. The market is quickly getting very saturated and standing out can really be a challenge. Choose one thing that can draw listeners to your station and focus on that rather than trying to be everything to everyone.
I spend a certain amount of time promoting Edgewater Gold Radio through social media, blogs, local flyers etc. This process must be continuous. Airtime has published a great guide to Internet radio promotion. Just click "airtime" above.
There are many things that you can do on a daily basis you just have to come up with a promotion plan and stick to it!