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The Importance of Radio Imaging


There are so many times when I turn on a radio station or radio stream and hear nothing but music. One song after another without any identification. As soon as the dial or station is changed away goes the music and away goes the memory of where it came from.

Imaging is extremely important in radio broadcasting. Some stations care concerned with repetition. This should never be an issue. Imaging should be creative and consist of multiple recordings. Imaging should also be programmed frequently and consistently. Listeners need to know what they are listening to.

Radio is NOT a jukebox. Put forth an effort and make your station sound great!

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