Unlike terrestrial radio, the peak listening hours for internet radio are usually between 10am and 4pm weekdays and 10am and 5pm weekends. Terrestrial radio gets the most listeners in the morning between 6am til 10am and 2 til 6pm afternoons and between 10am and 3pm on Saturdays. Another interesting fact is that listeners tend to keep tuned in to internet radio much longer than on terrestrial radio. The average time listening for Edgewater Gold Radio is about 55 minutes. For regular am and fm it can only be a few minutes maybe 10 to 15.
Keep in mind the length of times listening when programming for internet radio. We have lots of listeners that stay tuned in all day long!