I grew up listening to WABC in New York. They played contemporary hits with a sprinkling of gold. The playlist was small but as a kid, we loved hearing the music over and over along with the variety of ultra talented air personalities. Younger listeners don't mind hearing their favorite songs repeated throughout the day. Their "tune in" time is shorter and so is their attention span.
Now here's where we part ways.I've heard so many radio station slice and dice their playlist to bits. Taking out songs that "don't test well" or that doesn't fit their sound. Example, WCBS -FM used to play oldies from the early sixties and late fifties. They used to play groups like the Shirelles and Four Seasons. This isn't the case anymore. They've abandoned more that 50% of the music they used to play added 80s and play CERTAIN songs from the 70's. I emphasize CERTAIN. You would never hear Bobby Sherman or Helen Reddy. Why, because now they branded themselves as "classic hits" not oldies. I feel this is a reason to abandon oldies and appeal to a younger audience.
This writer doesn't care for this approach although I do understand why it's done. I feel that as an older listener, I look forward to a variety of music and songs that I haven't heard in awhile.That's why I keep the older music alive at Edgewater Gold Radio. Most of my listeners stay tuned for over an hour at a time and that means variety is key. I may go against the grain on this one but I do feel very strongly about this issue. Not everyone is 20 something and music is music and it should also appeal to an older audience.