Interesting Facts and Figures About the Growth in Online Radio and Podcast Listening

February 17, 2020

 

 

Pew Research Center has put together an interesting fact sheet regarding the growth in online radio and podcast listening. While terrestrial radio continues to hold its own for now, online listening is on a steady rise. This is a comprehensive fact sheet that includes listening in cars, on cellphones and  mobile devices.

 

Audio and Podcasting Fact Sheet

 

  • Audience

  • Economics

  • Ownership

  • Find out more

 

MORE FACT SHEETS: STATE OF THE NEWS MEDIA

The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats, such as online radio and podcasting. While terrestrial radio reaches almost the entire U.S. population and remains steady in its revenue, online radio and podcasting audiences have continued to grow over the last decade. Explore the patterns and longitudinal data about audio and podcasting below. (Data on public radio beyond podcasting is available in a separate fact sheet.)

Audience

The audience for terrestrial radio remains steady and high: In 2018, 89% of Americans ages 12 or older listened to terrestrial radio in a given week, according to Nielsen Media Research data published by the Radio Advertising Bureau, a figure that has changed little since 2009.

Note: This and most data on the radio sector apply to all types of listening and do not break out news, except where noted. Nielsen lists news/talk among the most-listened-to radio formats; in 2018, the news/talk format earned 10% of radio audiences during the average 15-minute period during the day.

 

 

Weekly terrestrial radio listenership
  1. Chart

  2. Data

  3. Share

  4. Embed

 

% of Americans ages 12 and older who listen to terrestrial (AM/FM) radio in a given

week

According to “The Infinite Dial” report by Edison Research and Triton Digital, the share of the public listening to online radio continues to grow. As of early 2019, 67% of Americans ages 12 and older had listened to online radio in the past month, while 60% had listened in the past week. This is up slightly from 64% and 57%, respectively, in 2018, continuing online radio’s steady year-over-year growth.

 

 

Online radio listeners
  1. Chart

  2. Data

  3. Share

  4. Embed

 

% of Americans ages 12 and older who have listened to online radio in the past...

Note: Edison Research and Triton Digital's survey is conducted in January/February of every year.

Online radio includes listening to terrestrial (AM/FM) radio stations online and/or listening to streamed audio content available only on the internet.
Source: Edison Research and Triton Digital, "The Infinite Dial 2019."

Pew Research Center

 

Online radio listening in cars, such as listening to AM/FM stations online or streaming other online audio, remained steady after years of increase. In 2019, 41% of Americans ages 12 and older have ever listened to online radio in a car using a phone, up from just 5% in 2010.

 

 

Online radio listenership in cars by cellphone owners
  1. Chart

  2. Data

  3. Share

  4. Embed

 

% of Americans ages 12 and older who have ever listened to online radio in acar using a cellphone.

 

Note: Edison Research and Triton Digital's survey is conducted in January/February of every year. Online radio includes listening to terrestrial (AM/FM) radio stations online and/or listening to streamed audio content available only on the internet.


Source: Edison Research and Triton Digital, “The Infinite Dial 2019.”

Pew Research Center.

 

The percentage of Americans who have listened to a podcast has also substantially increased over the last decade. As of 2019, 51% of Americans ages 12 or older have ever listened to a podcast, according to Edison Research and Triton Digital survey data, and 32% have listened to a podcast in the past month, up from 26% in 2018 and just 9% in 2008. Furthermore, 22% of those 12 and older said they have listened to a podcast in the last week, up from 7% when this was first measured in 2013. (The data in this chart, as well as in the subsequent chart about podcasts, is for all types of listening and do not break out news programs.)

 

 

Podcast listenership
  1. Chart

  2. Data

  3. Share

  4. Embed

 

% of Americans ages 12 and older who have listened to a podcast ...EverIn the past monthIn the past week

Note: Edison Research and Triton Digital's survey is conducted in January/February of every year. Monthly podcast listening data was first reported in 2008; weekly podcast listening data was first reported in 2013.
Source: Edison Research and Triton Digital, “The Infinite Dial 2019.”

Pew Research Center.

 

The average weekly unique users who download NPR podcasts, which include some of the most popular podcasts in the iTunes library, such as Up First and Planet Money, rose from 5.4 million in 2017 to 7.1 million in 2018, according to data provided by NPR. Public Radio International (PRI) reported about 500,000 average weekly unique users in spring of 2018 (PRI merged with PRX in August 2018; this data represents average weekly unique users before the merger).

 

American Public Media saw 3 million weekly unique users downloading podcasts, up from 2.3 million in 2017. (More information about public media is available in the public broadcasting fact sheet.)

Public radio podcast users

 

  • NPR

  • PRI

  • APM

  1. Chart

  2. Data

  3. Share

  4. Embed

 

Average weekly unique users who download NPR podcasts

Source: Podcasts weekly users via NPR Podcast Logs, Splunk, January-December.

Pew Research Center

 

Economics

 

Average radio revenue remained steady in 2018 for stations in the all-news format, according to Pew Research Center analysis of MEDIA Access Pro & BIA Advisory Services data. However, over the last eight years, the average station revenue for these all-news stations has slowly declined. (The BIA Advisory Services database contains revenue data during these years for only 17 of the 25 all-news stations, therefore, only those stations are included in the averages.)

 

Average revenue for a combination of stations in the all-news, news/talk, and news/talk/info formats is substantially lower than when looking at all-news stations alone – in 2018, $2.7 million per station. This likely stems from the fact that this category contains a sizeable number of stations with low total revenue. (The BIA Advisory Services database contains revenue data during all of these years for 352 stations in this category.)

Average station revenue by programming category

 

  • All-News

  • News/Talk/Info

  1. Chart

  2. Data

  3. Share

  4. Embed

 

Average station revenue for all-news radio stations (in U.S. dollars)

Note: Data from previous years is updated annually. The BIA Advisory Services database contains revenue data for every year shown in the chart for 17 of the 25 all-news stations; therefore, only those stations are included in the averages. BIA Advisory Services does not typically report revenue for stations that are not part of a radio market. Data includes full-power AM and FM radio stations in the BIA Advisory Services database in 50 U.S. states and Washington, D.C.


Source: Pew Research Center analysis of MEDIA Access Pro & BIA Advisory Services data.

Pew Research Center

 

There were 3,370 news employees in the radio broadcasting industry in 2018, according to data from the Bureau of Labor Statistics’ Occupational Employment Statistics. (To learn more about how we track the number of news employees, see the methodology.) This is about 1,000 fewer than in 2004, when there were 4,290 news employees.

 

The median wage in 2018 for news analysts, reporters and correspondents in the radio broadcasting industry was about $42,000. Editors in the radio broadcasting industry had a median annual wage of about $74,000.

Employment in radio newsrooms

 

  • Employees

  • Wages

  1. Chart

  2. Data

  3. Share

  4. Embed

 

Total number of newsroom employees in the radio broadcasting sector.

 

Note: The OES survey is designed to produce estimates by combining data collected over a three-year period. Newsroom employees include news analysts, reporters and correspondents; editors; photographers; and television, video and motion picture camera operators and editors.
Source: Pew Research Center analysis of Bureau of Labor Statistics Occupational Employment Statistics.

Pew Research Center

 

 

Please reload

Recent Posts

August 9, 2020

Please reload

Archive

Please reload

Tags

Please reload

(646) 267-4855

Rolling Ln, Rehoboth Beach, DE 19971, USA

©2018 by Edgewater Radio. Proudly created with Wix.com