Keeping Playlists Fresh
When programming a CHR or Adult Contemporary station, keeping the playlist fresh is mandatory since it's necessary to provide new music to the playlist on a regular basis. What about an oldies station?
Lots of oldies stations use a playlist which rarely changes since new music isn't played on an oldies station. It is still necessary to keep these playlists fresh. I always make it a point to add oldies that I discover from various sources. It can even be from listening to other oldies stations or remembering a song, then realizing that's it's not on my playlist. This keeps the variety strong and prevents a station from sounding stagnant.
Playlists should be reviewed and updated periodically. This keeps things interesting and the audience coming back!