The Morphing of Traditional Radio Formats
I'm reading lots of articles and posts complaining about the state of commercial radio. One particular complaint (and there are many) is that the music on FM is becoming very unappealing. Why? My first reaction is that it seems that terrestrial radio stations and advertising are catering to only younger audiences.
This doesn't make sense to me since most of the younger generation doesn't get their music from terrestrial radio. I would think that this medium could really diversify their very boring formats to include the older generation.
I remember when a country FM station in New York, changed to lite music in the early 80's. Unlike beautiful music stations at the time, this station played soft hits like, Barry Manilow, the Carpenters and even some Sinatra. I loved this format because it gave me another choice. If I wasn't in the mood for the current hits or rock at the time, lite music was a good alternative.
What happened to this format? The station which is in New York City still refers to itself as "Lite FM." It's hardly "light" at all. It's another version of contemporary music that calls itself "hot AC."
Most former lite stations have gone this route. Oldies are all but gone on FM, now it's classic hits. It's oldies put through a strainer. All of the variety of the songs of the 60s and 70s are gone leaving rock oriented over played songs of the 60s, 70s and 80s.
Luckily internet radio, the newer medium is making up for this terrible loss!