Another Country Station in New York Bites The Dust


Well it happened again. On Friday WNSH, 94.7, a country station flipped to classic hip hop. Really? Does New York really need another hip hop station? They already have two! Country is one of the most popular formats in radio today with every major city usually having a successful country station on the air. What's wrong with New York? They always seem to fail. To tell you the truth, I can't answer this question. New York is one of the most diverse cities in the country with 13 million people. There should be room for a country radio station.


I

do blame corporate ownership to an extent. They buy up a bunch of radio stations in a market and their ONLY goal is to increase the bottom line. They don't care about diversity, or personal taste, it's only that bottom line. Corporate owners are not familiar with the heart and soul of radio. They program bland formats and usually decrease the amount of local flavor and creativity in the stations that they buy.


Years ago a company can only own one radio (AM and FM actually two) radio stations and one television station that in a market. The FCC has lifted that rule years ago allowing corporations to buy up (and ruin) as many stations as they want.


These days there is internet radio and many other alternatives to music variety. Listenership in traditional AM and FM is down sharply because of these alternatives. Terrestrial radio must make some drastic changes pretty fast if they want to stay in the game.


There is no reason in the world why a good country music station in a city like New York can't work!