Where Have All The Oldies Gone
There are so many answers to this question ranging from the audience is dead, to radio stations cater to the youth today and advertisers think anyone over 50 is dead. I prefer this explanation, advertisers do think anyone over 50 is dead plus most radio stations are bought up by large corporations who are only interested in the bottom line and really don't care about content as long as they can get advertisers. De- regulation in the 1980's began the dead of traditional radio thanks to President Reagan and the FCC.
I was thumbing through several blogs on this subject and the question about oldies was posed. Here an answer that proves my theory.
I am 22 years old and I grew up with music from the 50’s and 60’s and consider it to be a vital part of my cultural upbringing. It is sad to see that this country is throwing away its cultural history for the almighty dollar. The term “Goldies Oldies” is something unique to the baby boomer generation which described the revolutionary music and reflects the burgeoning youth culture starting in the 1950’s. Big band may be considered to be “oldies,” but it does not share the same title as “golden” This music was “golden” because it was a part of such a revolutionary time, it influenced the youth, and is so ingrained in our culture that its influenced has spanned generations. Big band, though a great genre in my opinion, never had the same deep, widespread cultural impact. Half of the stations in my hometown play the same songs. I love music from the 70’s and 80’s too, but when I hear the same songs on the rock station, the light music station, the variety station, and the classic rock station, I get really annoyed. I listened to oldies 93.3 in Des Moines, but within the past two year, they took the word “oldies” out of their logos. To me this implies that “oldies” still refers to the “golden oldies”, the influentia, memorabel music of the 50’s and 60’s and they don’t want to mislead anyone to think that they still play those songs. Sure music from twenty years ago, is still “older” or technically an “oldie”, but it does not have the carry the same title as golden, because like I said that has its many implications. Sorry this is such a ramble, it is late and I should be typing my essay.
This young man hit the nail on the head and proves that golden oldies are a staple in our society. So when your local so called oldies station---touts that they are playing oldies but in reality they are playing 80's and 90's, you can confidently say "bull shit" Not true--you are being mislead!!