Changing Station Imaging Does Not Necessarily Improve Ratings
If a radio station is not doing well in the ratings and have consistently ranked toward the bottom, changing imaging will not necessarily improve ratings. A radio station in New York City whose imaging was "Fresh 102.7" and format was sort of a hot AC has been doing poorly in the ratings for many years. They recently changed their imaging to "New 102.7" and did a very minor tweak in their format. Their intent is to compete with with Lite FM 106.7 which has consistently been n