Give Your Audience What They Expect
In today's world, audiences turn to radio for specific programming. There are too many choices to risk deviating from the format that your audience is used to. If your station is a news station, news is what your audience expects. Unless you are planning a complete format change and are aiming to capture a new audience, do not deviate from this format. You'll lost your audience for sure! If your station is country formatted, if you start adding anything other than country, y