Less is More When it Comes To DJ's Doing A Music Show on The Radio
Did you know that the average human's attention span is 8 to 10 seconds at a time? Are you shocked? It's true. During my time at 9 commercial radio stations, Dj's were limited to only a few second talk break at a time. Why? quite frankly, the audience doesn't care or want to hear you ramble on. We were also taught to limit talk to one thought per break. If there was an event that you wanted to promote, you got right to the facts and moved on. I remember when I was a kid, my